Great design deserves a great story. I’m here to tell yours.
I help architects, designers, and real estate teams attract more of their dream clients through full-stack marketing support spanning strategy, content, copy, and execution. As an award-winning journalist, I distill your message and communicate it clearly so your marketing resonates with the right people at exactly the right moment.
You’re too busy building beautiful things. So I’ll cut to it.
You know you should be posting consistently, nurturing leads, and showing up where your ideal clients are looking. But when you're running a studio, managing projects, or closing deals — "should" quickly becomes "someday."
Maybe you've tried agencies who didn't understand the difference between a rendering and a floor plan — or why your audience cares about both. Maybe you've been DIY-ing it and it feels like a full-time job on top of your full-time job. Maybe you’ve been coasting on word-of-mouth and referrals, ignoring that nagging feeling that you should be doing more.
That's where I come in.
I'm a digital marketing expert who speaks your language. I've spent years working in architecture, design, and real estate. I know the nuances, the aesthetics, and the clients you're trying to reach. I bridge big-picture strategy with hands-on execution to help you show up consistently, build authority, and grow your pipeline.
Meet Your Digital Marketing Expert
I'm a digital marketer, freelance writer, and copywriter with 9+ years of experience, and a painstaking obsession with the built environment.
Architecture firms, interior designers, builders, developers, and real estate folks are my people (and also my blood — there are 5 architects in my family). I bring a journalist's eye for story, a strategist's brain for systems, and a deep understanding of what resonates in visually-driven, relationship-based industries.
Translation: I get your world. And I know how to market it.
What I can offer you
Whether you're an architecture firm that's been winging their marketing, a design studio ready to scale, or a real estate team that needs sharper content, I’m here to take that heavy load off your shoulders. Cue the deep exhale.
You won't get cookie-cutter campaigns or a junior account manager who Googles "what is a spec home." You get me, fully in your corner, focused on results that drive your business forward.
What clients are saying
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If you’re considering hiring Natalie — do it. She’s incredibly knowledgeable, efficient, a brilliant use of your time, and she’ll help you create results you didn’t think were possible. I went from drowning in ideas to having a structured, market-ready course, an email list that grew from 0 to 1000 and I actually enjoyed the whole online marketing process because she’s just THAT good to work with. She’s the kind of contractor you want in your corner long-term. I’d work with her again any day of the week!
Primrose Sturrock
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Natalie is rare talent. She is one of those unique marketers who is exceptionally strong in the digital marketing space, can write like the best of them, plus has a deep appreciation for brand and an eye for design. There is not much more you could ask for if you were looking to supercharge your exisiting marketing team, or bring in a specialist to invest in the marketing side of your business. I highly recommend Natalie and would work with her again without hesitation.
Tim Smith
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Natalie has an incredible work ethic. She never needs to be asked twice to perform a task and consistently exceeds expectations for anything she touches. What I enjoyed most about working with Natalie is her ability to give and receive feedback. She’ll advocate for what she believes is best for the brand. She’s professional whilst being incredibly fun to work with. Having Natalie manage our marketing was a game-changer.
Bec Kempster
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I hired Natalie because she was a strong writer and a total go-getter with an entrepreneurial spirit. It was a great decision. She handled the fast pace of the work with grace and a positive attitude without sacrificing the quality of her writing, which was phenomenal. She was also a delight to work with on a personal level. Now that I run my own micro-agency focused on real estate, whenever I need snappy copy or help with digital marketing, Natalie is the first person I'd call.
Hannah Miet
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Natalie quickly understands a brand’s personality and adapts effortlessly. She really gets the minds of the customers, and has a big-picture mindset, always identifying content gaps and opportunities to explore. She’s a self-sufficient, strategic thinker who manages her work independently, setting her own goals while keeping the company's direction in mind, and she executes flawlessly.
Eszter Riga
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My client work was expanding to a point where I needed help, and Natalie picked it up without a second’s hesitation. That was a first for me. Natalie has a steadily growing bank of knowledge that covers architecture, real estate, entrepreneurship and small business finance. She knows how to fill in the blanks with focused research when she’s delving into new territory. She’s quick, fun to work with and a clear communicator with true journalistic research chops. Five stars!
Damian Ghigliotty
